Kelly Chang, Esq.: Online Marketing Genius

Kelly Chang, an LA-based family and divorce lawyer, our featured Clip of the Week focus, has figured out how to leverage YouTube to promote her practice. You Tube is free, easy and ultimately, the success of your marketing effort in this venue depends entirely on you - how you portray yourself and your skills and experience. You do not have this level of control utilizing traditional advertising avenues. Aside from the obvious costs involved, print, tv and radio advertising all require an ad designer; almost always not the client. YouTube allows for consumer-control and provides effective distribution with deep market penetration potential.

Quick ground rules for making a YouTube video:

1. Do NOT hire a film crew. Unnecessary. A good handheld digicam will do- especially one that is HD-enhanced. Canon and Sony are good choices.

2. Flesh out a brief script for yourself. Try not to be rigid; but stick to your main selling points - for your practice and even more importantly, your character.

3. Allow for viewer comments. (It's risky but not as much as looking overly controlling.)

The one thing we would have done differently would have been to insert a scrolling I.D. banner along the bottom of the video. There are tons of video editing apps (such as Video Edit Magic) that you can use: some free; most easy to use. Try cnet.com for well tested suggestions.

Turned into an office and/or family project, advertising your practice on YouTube or similar internet venue, can also be an empowering and loyalty-inspiring group project.

BNI Operatives: Street smart, Net Savvy.

As always, stay safe,

Lina